Rapid technological progress has led to an exponential increase in connected devices, which further facilitates truly global communications. In digital security too, however, the ever growing connection that we experience as a society has a dark side.


Digital security's main culprits:


We are all aware that we can all easily be the victims of a number of internet hackers threats. Various issues such as online scams, phishing, spam, and information extraction have been studied by many. However, the Internet threats often go unnoticed on a different side. In fact, big data and AdTech are largely considered to be enablers in the face of threats to digital security and individual privacy, and in many instances perpetrators.


Google's privatization history:


Google has a long history of questionable practices in terms of privacy and security together with a number of other Big Data platforms. The Alphabet parent firm and the advertisement sector were chosen to broadcast personal information without proper security by a coalition of privacy activist earlier this year. Sensitive information including ethnicity, disability, sexual health and orientation and more was included in the data provided. In fact, the information was reported to be "so vulnerable" that advertisers were "specifically targeting victims of incidence, abuse or eating disorders."


Facebook's privacy and security breach laundry list:


There is no secret that Facebook has a long history in which private information is compromised for the sake of advertising. The public outcry started in 2006 with the release of Facebook News Feed . The company transmitted personal information such as purchases made to others without its knowledge, to much the consternation of many users of the platform. This was shared not only with your friends but also for advertising purposes with companies.


You can take steps to protect your privacy:


You can easily be exhausted by taking adequate steps to adequately protect your personal data online. Most of us have Facebook accounts, use search engines, shop online, banks and many applications at our disposal to facilitate communication and streamlining processes. It is bad enough that we have to prevent each hacker attacks but it can also be overwhelming to think that we are against Big Data platforms and AdTech.


  • Security of web browsing:


When it comes to improving digital security while browsing the web, we take several measures in our hands.


  • HTTP and HTTPS And search engines:


To begin with, know the distinction between HTTP and HTTPS (Hypertext Transfer Protocol) (Hypertex Transfer Protocol Secure). HTTPS uses an encryption layer to facilitate safe browser-server connections. This is crucial in order to protect your privacy, especially when shopping online. There is just around the corner the shopping season. Be careful to enter personal information on any Web site and make sure you check your "https: //" Prefix URL without any additional security measures.


Everybody likes a personal experience and for that reason search engines, AdTech agencies and businesses work so hard to collect our personal information. All of our purchases, browsing history and search queries will be used to build our profiles. Use software or browser ads to help increase privacy and security for security programs. Popular options are plug-ins such as HTTPS Everywhere, NoScript Security Suite and Privacy Badger.


  • CYBERSECURITY Introduction:


Identity theft has been declared as America's fastest growing crime by the White House. Theft of identity can happen to anybody at any age and protection against falling victim to this crime is absolutely essential. In addition to report the crime and restore your identity to a personal recovery plan if you are victim, the Federal Commerce Commission created a single stop shop resource at its updated For tips on how to protect yourself against identity robbery.

Make sure that you become familiar with other types of cyber security threats that you and your family have within this section and look at resources to prevent victimization.


  • HIPAA Privacy and Security:


HIPAA is known as the Portability and Accountability Act for Health Insurance. It is a set of standards that help prevent the sharing of health information without their consent. Each person who works directly or as a third party in healthcare needs to understand how health information is handled in accordance with HIPAA .

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